PACKAGED Goods
in-TRANSIT
In-TRANSIT is a design language that aims to redefine product packaging as shipping containers to express a product's dimensions and characteristics in a neutral, honest manner.
Sector
Artistic Experiment
Services
Brand
Design
in-TRANSIT aims to broaden people's perspectives when it comes to product packaging, encouraging them to ask questions about how certain packaging makes them feel, how it persuades them, and how it changes their view of the product held within the container by stripping away all the product marketing efforts through their labels to present the product inside as it really is.
Shipping boxes aren't usually viewed for long, perhaps because of the minimal, sometimes irrelevant information they contain, or simply because of the excitement people have to get through them to the actual product contained inside.