LIVE YOUR Best Life
SIMPLY WELLNESS WITH TANYA
We helped Simply Wellness with Tanya form an identity and rediscover their purpose after closely considering their target audience and core value of bringing clarity to people.
Once a sense of direction was established, the key component of the brand's identity was designed. To evoke a feeling of freedom and health, we wanted to create a symbol that would reflect these emotions in the form of a versatile character.
With a set of colours that aren't only accessible, but also representative of the goals of the business, a powerful identity was created. The simplicity of the name matches the simplicity of the typeface, while the colours signify the brand's effect of bringing the best out of every person they connect with.