DESIGNING Ourselves
WISQEY
It was quite an interesting brief, to rebrand ourselves. We stayed true to our name with the core of our identity consisting of a flowing line along with yellow and orange accents as part of the colour palette.
Sector
Creative Studio
Services
Brand
Design
Digital
Content
The wavy line signifies a flow of creative energy, while also connecting to the appearance of the liquid at the top of a glass, which in this case may presumably be whiskey. This wavy line forms the shape of the letter “w”, while supporting animations continue the consistency of this ideology.
The colour palette signifies the tones and shades of different whiskeys in different lighting environments. Overall, the core identity of our brand is cantered around the fusion of creativity, sophistication, and community found through the drink whiskey.